Genius Division
Branding & Digital Agency.

studio@geniusdivision.com
+44(0)1226 244009

HorrorConUK - Branding and Website

Branding refresh generates a marketing buzz for HorrorCon UK

We created a new brand for HorrorCon UK which has given them a strong ‘stand out’ identity. Using their new branding we have developed a website which will effectively market their business and generate interest in their events, resulting in ticket sales. The website enables HorrorCon UK fans to easily find all the information they need about convention events includes dates, venues, celebrities and booking details.

See the live site

Project Objectives

As a successful horror convention organiser, HorrorCon UK already had a thriving fan based following, but their aim was to re-brand to a more unique style which could be used throughout all their marketing material and translate to future events in other locations for years to come. They also wanted a more effective and informative website that could promote their events and be a great place for horror fans to visit and find out what’s happening.

Our Work

We created a distinct logo and branding which had a fresh approach and reflected the horror genre without being cliché. We then went on to design and develop a lively, modern, user friendly website using leading content management system WordPress. The site was designed with an emphasis on entertainment and fun, and with marketing at the forefront, we ensured it promoted engagement with users through Facebook, blog posts, a photo gallery and Scareplay links.

Creating a Positive Impact

Our work with HorrorCon UK has resulted in the creation of a unique brand design that is representative of their business and presents a unified approach across all their marketing tools and social media platforms. Their new website is easy to navigate, informative and engaging. With their new branding in place we offered HorrorCon UK advice on how to maximise their impact on Facebook which has greatly increased their social media reach.

2500%
Facebook page views increased by in first month of launch
65%
Interaction with Facebook posts increased by since launch
100,000
Social media reach. Increased by 209% in first month

How we can help your business

If you want to get your brand and business noticed, we can help.

We have extensive experience in brand creation and re-branding which will enable you to present a consistent corporate image and increase your sales potential. We can design your logo, business stationery and social media icons giving you a professional market presence.

If you need a new website or want to refresh your existing site, we can design this for you to incorporate your new branding. As a crucial marketing tool, your site can be built to enable you to sell your products and services online and promote your business in today’s competitive market.

Let’s get started

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