Refreshment Systems are a long established nationwide supplier of beverage solutions. We carried out a redesign and development of their website to coincide with their 50th anniversary re-brand and to support their sales team in the promotion of their extensive product range.
Our brief was to make a website that was much easier to navigate than their existing site. By developing a clearer format, we gave new and existing customers a more user friendly experience to help them find details of products. The Refreshment Systems sales team also benefited greatly from the redesign as they could use the website as a sales aid when talking to their customers.
We worked with Refreshment Systems to develop a list of pages and information they would like their new website to include. We designed a clear navigation path to assist both the team and customers when searching for information.
We built the site on WordPress, which is a leading content management system and is easy to manage and update. With a focus on attracting new and repeat sales we developed an online tool to help customers pick the right vending machine for them by answering a few simple questions.
Creating a Positive Impact
The launch of the new website has given Refreshment Systems a great looking shopfront to promote their products and act as a sales aid for their own team. The website promotes the company’s values, ethos and professional knowledge in their field whilst the interactive team page provides a fun introduction to the sales team. The website reflects the company’s recent rebranding and lets their clientele clearly see all the products and services they can offer.
“Working with Genius Division has been the most pain free experience I have ever had when launching a website. The team know exactly what they are doing with regard to each element of the website and I felt that they were very responsive throughout our working relationship. We recently attended a workshop and tested our site for mobile responsiveness and it received top marks! I would definitely use Genius Division again in the future.”
Katie, Refreshment Systems
How we can help your business
If you have an existing website which you feel has become dated as your company has grown, we can assist in its redesign and development.
It may be that your website reflected your business when it was first established, but as it has developed over time it no longer publicises your growth, the services you may now offer, or how your company has become a leader in its field.
We have the skills and know-how to work with your ideas to design and develop you a modern website which will allow your customers to find out all the info they need to encourage them to choose your business in an ever competitive market.
We can build in features to enable your customers to view the products and services they are interested in, and help them to quickly find what they’re looking for. Whatever ideas you have, we can develop tools and solutions for a tailor-made website. Contact us to discuss your ideas and how we can help.