HorrorConUK are the UK's original horror convention. Based in Sheffield, we worked with HorrorConUK on their branding and website.

Genius Division were a lot of fun to work with and we didn’t have to start out explaining our business to them as they understood or had done their homework! They really helped us to develop our own vision for a strong distinct brand and created a first rate, engaging website for our business.  From design concept and throughout the development process, they continually kept us involved and updated, ensuring the end result is a website we’re proud of.

Gill and Wendy at HorrorCon UK Ltd

Project Objectives

When HorrorConUK first came to us they were concerned with the rise of other conventions. The market was becoming saturated and they needed a way to stand out. They understood that being an established and strong brand in the market would help them stand out. They asked us to help with their branding, website and marketing.

HorrorConUK already had a thriving fanbase, so it was a case of us lighting a fire under their existing fans with a new brand. Their existing website was difficult to use, so we wanted to create a new website with personality.

Our Work

We worked with HorrorConUK to develop a new brand with lots of personality. Their new brand exudes market-leader and has hidden messages in it for their horror fanbase.

We developed several versions of their new logo that highlights iconic horror movies. With the new brand in place we helped HorrorConUK to understand how to use Facebook to maximise their reach and impact.

We even created an extra-special version of the logo just for 2017 for their zombies theme, inspired by Shaun of the Dead.

We then worked with HorrorConUK to design and develop a new distinctive website that was easy to use. We built it on top of WordPress, allowing them to change any information they need. The website now provides a resource for the entire convention across the weekend. The website includes booking tickets, timetables and guest lists.

We designed a series of quotes from B Movie horror movies that we dotted around the website. It was little touches like this that really added to the effect of this being a convention for true horror fans.

Creating a positive impact

  • Facebook page views increased by 2500% in first month of launch
  • Interaction with Facebook posts increased by 65% since launch
  • Social media reach increased by 209% in first month

How we can help

If you want to get your brand and business noticed, we can help.
We have experience in branding which will enable you to present a consistent image across your marketing. We can design your logo, business stationery and social media.

If you need a new website or looking for a refresh, we’ve got over a decade of experience of making world class websites.