Monster Outdoor

Monster Outdoor are a DOOH (Digital Out-Of-Home) marketing company who specialise in digital screen advertising vans.

Project Objectives

Although they had a brand and website in place, they did not feel that this was unique enough. Monster approached us as they wanted their brand image to fully reflect their cutting edge approach to advertising. 

Craig really took the time to understand our business objectives. He also got to know us on a personal level & went away to create a brand for Monster. I am very pleased with how professional our website looks. Since then we have been complimented many times on our brand. Craig and his team have done a fantastic job for us and we have been using them since. 

Farooq, CEO, Monster Outdoor

Our Work

We created a new brand for Monster which included a logo, branding guidelines, media pack and business stationery.

We created an iconic Monster ‘M’: visualising two advertising screens stacked next to each other and an abstract M. The icon is simple but sharp, and we applied it to an entirely new brand.
Animated Monster Logo
We created an animated version of the logo to be used on digital screens.
The crew didn’t have a uniform, so we created a simple t-shirt design to help the crew stand out.
Monster Outdoor Digital Signage
We created an iconic brand that looked at home on a business card as much as it did on digital signage.

We continued this modern design throughout the rest of website by keeping a fresh, clean design which projected the energy of the Monster brand.

We built the new Monster website using the WordPress platform which is one of the most popular content management systems on the market – meaning it could be easily edited and updated as Monster needed to make changes. The website features some great footage of their advertising vans at a variety of events and locations and this brings to life their products for any prospective clients. The website also includes an impressive list of Monster’s high profile clients including case studies detailing examples of their work.

Monster Website

Creating a Positive Impact

As a result of our work with Monster, they now have a meaningful, modern brand, a great looking website and the ideal platform to entice new clients. Working with Monster has been a real pleasure for Genius Division as they fully understood the world of advertising and marketing beforehand and had a clear vision of what they wanted their new image to achieve. 

How we can help your business

Our team enjoy working with a wide variety of business types, so if your business is ‘not so mainstream’ and you think you need to reinvent how it’s perceived by potential customers, just give us a call – we’re brimming with ideas on how to improve your branding and website and we can help you to improve your search engine rankings, increase interaction with your client base through social media and get people talking about your brand.

Contact us for a quick chat and more info on how we can help.

Project Personnel

Richard Keys

Technical Director

Craig Burgess

Creative Director

James Sheriff

Managing Director

Joe Hopper

Developer