5 reasons your business STILL needs a website

Recently, I saw this bell end make a video about websites. The business coach that told you that you need to build a funnel is a dumbass. A funnel is a website. When's the last time you went on your phone to go browse websites? You just open up your phone and you went on the internet and you're like, "What website do I want to look at today?" When is the last time you went online to look at a website?

Yesterday, actually. Oh, and earlier on, just before I did this video and about 10 minutes ago, and I'll probably go on another website in another five minutes, too. We use websites all the time. I'm here to fundamentally disagree with his point of view and give you five reasons why you still need a website. Yes, even in 2025.

I don't know what's special about 2025. Hello, I'm Craig. I've been designing and building websites for way over 20 years and I run an agency designing and building world-class websites for over a decade. Like Ron Burgundy says, I'm kind of a big deal. I suppose I should hit you with some context for this first before we get into what the bell end said.

I'm coming at this from a business perspective and why your business needs a website. If you don't have a business and you don't have something to sell, then there's not really much need for a website, is there? However, if you are selling something, especially if you're selling it online, you are a business and therefore you need a website. I guess we should debunk the myth that he's getting at first of all, the myth of I have social media, therefore I don't need a website. I have social media and I still need a website and so do you.

Social media, especially in 2025, means that you are at the mercy of all these algorithms. Let's just take Meta as an example. If you've got a Facebook page on there that's doing really well, at any point in time, and I've seen this from some of our clients, they can take it away from you. If they choose that you're not valid for their platform anymore, they will delete your page and there is nothing you can do about it. If you have your own website, that can't happen.

As long as you're not making weird porn websites or those, then it might happen. You aren't in control of your presence on a social media network. You aren't in control of how it looks, unless you're on MySpace, which doesn't exist anymore. You aren't in control of features. They might take a feature away tomorrow.

Facebook did this fairly recently by taking away the live streaming feature. You aren't in control of your own destiny. And that's why it's important to have your own website because then you are in control of your own destiny. More to the point, if you're relying on social media, you aren't in control of who accesses your content, when they access your content, and where they access you. When you've got your own website, you can do what you want.

So, let's stop being at the mercy of the algorithm and let's look at these five reasons why you still need a website. Yes, even in 2025. The first thing to say is obviously your website will make you money. I know that's a novel concept, isn't it? For some of you, you're a business.

You are selling products in some capacity. That might be a service. That might be an actual tangible product, but no matter what you are choosing to sell, it can be sold online and then you can make money from that much easier than having to go doortodoor to sell it in any other way. A good website will allow you to point users at your website and then get them to read some information and do a bit of research and convert them into buyers, thus making you money. I like the word thus.

Sounds intelligent. Without that website, selling anything online is way more difficult. You're either after going to be in your DMs all the time. You're going to be on Zoom calls all the time. Whatever way you do it, it's just much more difficult in any capacity to sell things online without a website.

So, a good website when it's made properly and as long as it's not a Wix piece of will actually make you money. We should see your website as a tool, as a way to make money, as a way to convert an interested person into actual money or a client. That's the way we should see websites, especially as a business. We shouldn't see them as a fancylooking thing. I think that's where a lot of people make the mistake because they foolishly think that spending, I don't know, £10,000 on a website won't lead to anything.

The reason it won't lead to anything is because you're not selling anything. And that leads me nicely into the second point. Your website is the best salesman you could ever purchase because they work 24/7. When your website is online, anybody around the world at any point in time can log it into a browser and go look at it. That means at any point in time, at any day of the year, come rain, sun, or shine, or wherever you are, somebody can find out information about your business without you ever getting involved.

They can read about your company. They can read about your ethos. They can read about the services you offer, the products you offer. They can read all about that on your website. Also, it saves you from having to repeat things you might otherwise say multiple times.

If you catch me off guard in the street, I'm not going to explain Genius Division in the best possible way to you. But hopefully my website is going to explain it in the best possible way to you. And I've only said that once and it's on my website. Now, if you make a video, maybe like this one, and put it on your website, you can point people to that to explain a piece of your information, a piece of your business, or the way that you do things in one take and never have to say it again. A website becomes your best salesman because it's online all of the time and it never goes anywhere.

As long as it's a good one, it'll be a good salesman, too. People will research your business at weird times and in odd places, and you can't always be there for that. You can't always be making a Zoom meeting for them any time of the day. If you have no website, you have to convince a prospective customer by yourself every single time. A website hopefully does 90% of that work without you even getting involved.

Let your website do the work. Let your website be the best salesman possible. And this next one might seem like a very simple one, but it's very true. If you have a good website, people just trust you more. Just like wearing a nice suit at a networking event, having a nice website will automatically get business people to trust you more.

If your website's designed well, performs well, ranks well, is easily found in Google, and all those other lovely things, people will obviously think that you are a more established business than you perhaps are. Any old schmuck can set up a social profile, and it's even easier to set up a Wix website than it ever has been. If you've gone to the effort to get an agency to design and build a website for you and it's a proper website, it instantly elevates you above the rest of the shite in the market. If you go into a networking event, people are likely going to Google you whilst you're there. And then when they Google you and find your website, see that it's a pretty good website, it's going to be another tick on their convincer list.

You might be a good business to get involved with. Just like having a nice logo, a good brand, good marketing, running Google ads, and all those other things convinces people that you're a legitimate business, having a legitimate website convinces people that you are a legitimate business. If I go to a networking event, as an example, and I hear about someone for the first time, I go Google them. If I Google them and I can't find a website, that's just a little bit weird. No, in fact, it's a lot weird.

to not have a website in 2025 is really strange. What are you hiding? I mean, what Yeah. What are you hiding if you don't have a website in 2025? It's a bit creepy.

And if you Google someone and don't find a website, you'll at best assume they're rubbish at what they do. And at worst, they'll think you're a scammer. And you don't want to be considered a scammer. Unless obviously you are a scammer. And if you are, well, crack on.

You don't need to listen to anything I'm saying. I'm surprised you've got this far. And as a kind of a side point to that is number four. If you have a website, you can send people to it and get them to do things. On our website, I've got a page called genius.com/start.

Whenever I'm having a conversation with someone on LinkedIn or DMs or whatever, and they're asking me how much a website costs or can we arrange a meeting, I go, "Yeah, we can. Go to geniusdision.com/start." On that page, it's got a little bit of information about how much our websites cost, a little bit of info about what you can expect from a discovery call when you book it, and then also the ability to book it. That page has been used the most on our website over the years, and it's purely because it allows me to send people to my website and then get them to do things, in this case, book a meeting and hopefully decide to work with us. Without that page, I would have to repeat that process every time. Whenever somebody got in touch with me, I'd always have to go, "Yeah, they cost this much and this much and this is how we work and this is what we'll talk about in the meeting.

You want to book it?" Okay. Yeah. Right. Well, this is when I'm available and this is when you can come. Okay.

No, I can't do that day. No, I can't do that day. It'd get tedious pretty quickly. But by having a page on the website to do it for me, I don't have to get involved. That is in essence a small marketing funnel.

I send people to my website, they enter the marketing funnel, they book a meeting with me, and hopefully they choose to work with me. That is what a website is for. Without a website, all of that stuff is so much more difficult. So, yeah, it might sound obvious, but one of the best things about having a website is you can send people to it and get them to do things. And finally, number five, I shouldn't have to say this one, but I'm going to say it anyway.

A good website is the cornerstone of any good marketing strategy. Any marketing activity wants to get a result. The result, if you're a business, is to get somebody to buy something. Doesn't matter what you're doing. That is the point of a good marketing activity.

And the easiest thing to do is to say click on an ad and then go through to a website to perform an action. Without the website there, that whole process becomes very tedious and very difficult to manage. with the website there. It's simple and as I said, all marketing has to have a cornerstone and the cornerstone and the end of every marketing activity is usually your website. So yeah, I think we can all agree that whilst those five things are pretty simple, it goes to show that Bellon that he was completely wrong and that we do need a website even in 2025.

However, I'd love to know if you disagree with me. If you do disagree with me, hit me in the comments below and tell me why. But answer this question first.