- Video
A tractor doesn't make you a farmer
Sit in a tractor in the middle of a field. The tool’s right there. Doesn’t make you a farmer.
▶Play the video: A tractor doesn't make you a farmerPut someone in a tractor in the middle of a field and tell them to go and farm it. The tool is right there. They still don’t know how to farm a field.
Even if the tractor had a big button on the dash marked FARM FIELD, they’d have no idea afterwards whether it had done the job properly or just cut all the crops down.
That’s where we are with AI and websites, and I think that’s where we’ll stay. You can prompt your own website. Nobody’s stopping you. But without the experience behind you, the 20 years I keep going on about, you can’t judge what you’ve ended up with. It might look finished. You’ve no way of telling whether it’s any good.
The tool doesn’t do the judging. That bit is the job. There’s more on where the line sits in can AI build a website for your business?
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Read the full transcript
The reason they're lying to you is because you can't build your own website. It's the same as if you were to go into a field with a tractor in it and somebody said to you, "Go get in the tractor and you can farm this field." The tool is there to farm the field, but you don't have the skills to know how to farm a field. Even if in the tractor there was a farm field button, you would have no idea as to whether it had farmed the field, it had cut all the crops down, or whether or not it had done a good job. And that's where we're at and I think that's where we'll remain. If you want to go away and prompt your own website and build your own website, of course, you can do it.
But if you've got no experience, the 20 years of experience I've been talking about, you have no idea of the results.