- Video
AI is ruining websites
Website copy written by ChatGPT is drier than a skeleton in a sauna inside a kiln.
▶Play the video: AI is ruining websitesNew website, new words to write. Instead of creating something with a pulse, everybody runs off to ChatGPT and asks for the driest business content on the driest website that’s ever existed. And they get it. Bland, dry, generic, dull, boring.
For a laugh, I asked ChatGPT to write a paragraph about using AI words on your website. It was so dull I got told to stop reading it out. So I asked for a poem instead. That didn’t help much.
The point I’m clumsily making is that AI writes boring words. Words you wouldn’t want on your website.
There’s a search problem too. When Google spots a website that leans on content to try to manipulate search results, it calls that spam. If you don’t believe me, read Google’s spam policies on its own website.
So ditch the AI. Write like a human. Take real photos.
Want us to look at your website?
Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.
Read the full transcript
When you create a new website, you'll need to write words and make pictures. But instead of creating something with a pulse, everybody's just running off to ChatGPT. Hey ChatGPT, will you write me the driest business content to go on the driest website that's ever existed? Yeah, it's drier than a thirsty person drinking an invisible glass of water washed down by a further invisible glass of water. AI turns out bland, dry, generic, dull, boring.
Uh, I've run out of words. If only I'd used AI to write more of them. Eh, but for shits and giggles, here is a paragraph ChatGPT wrote about using AI generated words on your website. Yes, I am really far away from the camera. That's right.
Excessive reliance on artificial intelligence for website content creation results in text that is highly standardized. Uh, excuse me, mate. Yeah, what's up? Can you just stop saying that ChatGPT generated bollocks? It's just not interesting.
Cheers. Yep, you're right. I completely understand. So I asked ChatGPT to rewrite it as a poem. Authentic thought cannot be traced when all is quickly autoplaced.
So we limit code let voices speak for trust is built when words are unique. The point I'm clumsily making is AI generates rubbish words, boring words, things that you wouldn't want to use on your website unless you want to make a website. I don't know. It's a drier than a skeleton sense of humor who used to be an accountant. That's the skeleton by the way.
Who is now sat inside a sauna which the sauna is inside of a kiln. That's really dry. What's even more important now though, when they spot a website that over relies on content to attempt to manipulate search engine results, they're referring to that as spam. And if you don't believe me, go look at Google's spam policies on their website. Oh yeah, the camera's there.
Sorry, forgot about you for a second. Ditch the AI. Write like a human. Take real photos.