- Video
Another marketing meeting
We’re leading the industry in industry-leading solutions. Mate, we sell brackets.
▶Play the video: Another marketing meetingA meeting to decide the words at the top of the homepage. First idea: we’re a leading supplier of solutions. Leading who? The industry. We’re leading the industry in industry-leading solutions. Second idea: we’ve moved from being a provider of products to a provider of solutions, because we’re excellent problem solvers. The branding expert said so.
They sell brackets. Not solutions. They’re not offering the answer to a crossword. Ask them, nice and simple, what they do, and they still end up at “the future of bracketry has landed”.
The plain answer was there all along. It just didn’t sound grand enough.
Your homepage should say what you do, who you do it for, why they should choose you and, if possible, how much it costs. Straightforward, simple stuff. How to write a homepage headline goes into more detail, and so does should you put prices on your website?
Want us to look at your website?
Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.
Read the full transcript
So, we gathered here today to work out the words that we'd like to [music] put at the top of our website homepage or our PV marketing message. What's your idea? We're a leading supplier of solutions. Leading what? Who are we leading?
The industry? We're leading the industry in industry-leading solutions. And what solution do we offer? So right, I've got this one. We've moved away from being a provider of [music] products and we've grown into a provider of solutions because we're excellent [music] problem solvers.
That's what our branding expert said, anyway. Mate, we [music] sell brackets like this, not solutions. We're not offering answer to crossword, are we? Let's try this one more time. Nice and simple, what do we do?
We, [music] yes, sell. Yes, brackets. Yes, that are revolutionizing. No, structural integrity. No, [music] the future of bracketry has landed.
No. Listen. If you haven't worked it out yet, the moral of this story is that your website should say [music] what you do, who you do it for, why they should choose you, and also if possible, how much it costs. It's straightforward Simple stuff.