- Video
Building the website was never the hard part
AI can knock out a website in five minutes. It was never the five minutes that mattered.
▶Play the video: Building the website was never the hard partBuilding the website was never the difficult bit. The difficult bit is getting the client to invest. Not money. Their time and attention, to get it right.
That’s the real work. Wrangling everyone. Organising the photographer. Deciding what goes in the photos and what style they’re in. Deciding the style of the website and the tone it sets: friendly, serious, funny, inviting. All the planning behind that. Then making sure it’s done, complete, working and online. Then looking after it month after month after month.
AI doesn’t replace any of that. You still need someone who knows what they’re talking about.
So yes, you can knock a website out in five minutes with your gran. It won’t do the groundwork, the research or the follow-up. And that’s the stuff that decides whether a website brings in leads and sales and makes you money, or just costs you money.
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Read the full transcript
Building a website was never the difficult part of building a website. The difficult part of building a website is actually getting the client to invest in the project. And what I mean by invest is not monetary value, I mean invest their time, their attention to get this right. But the actual bit of wrangling the client, of organizing the photographers, of deciding what's going to be on the photos, of deciding the style of the photos, the style of the website, what tone the website is going to set. Is it going to be friendly, serious, funny, inviting, all of these things?
The whole planning work behind that, and the actual making sure the website is done, complete, works, is online, and then continuing to maintain that website month after month after month is the real work of a website. And AI doesn't replace any of that. You still need somebody who knows what the they're talking about to be able to do any of that work. So, yeah, you might be able to out a website in 5 minutes with your grandma, but it doesn't do any of the groundwork. It doesn't do any of the research.
It doesn't do any of the follow-up. At least not the stuff that needs doing to make sure you have a website that is going to bring in leads, that is going to bring in sales, and ultimately not cost you money, and actually make you money.