- Video
Business Buzzword Bingo
Become a thought leader. Create value. Be 1% better every day. One idea on the board was actually useful.
▶Play the video: Business Buzzword BingoA pre-meeting before the big strategy think tank. Ideas on the board.
Become a thought leader. I already lead my own thoughts, so whose am I meant to be leading? Be consistent. If I’m consistently shite, is that a good thing? Create value. Be engaging. I don’t want to be engaged, especially by a piece of content on the internet. Be 1% better every single day. I haven’t even got anything to say to that one.
Then one that works: just tell people what you do. We’re Genius Division. We make world-class websites and brands. That’s it. It was the most useful thing on the board.
That’s the point behind the sketch. Most of this advice sounds clever and gives you nothing to do. Saying plainly what you do costs nothing, and it’s the bit that actually helps.
The winning idea on the board, for the record, was just don’t have a website. Ignore that one.
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Read the full transcript
I thought it' be worth having a pre- meeting before the big strategy Think Tank meeting to get some ideas you know play a bit of thought rugby wrestle with some mind moves you know that kind of thing yeah you go uh how about this one become a thought leader I'm already thinking the ideas that I'm thinking right now and then projecting them out of my mouth how could I become more of a thought leader than the leader of the thoughts that I already own no it's about becoming a leader of other people's thoughts leader other people's thoughts what's this Darren Brown orome it forget that one next idea uh just be consistent if I'm consistently shite is that a good thing what's the point in that maybe we should just move on from that one just tell people what you do oh okay well we're Genius Division we make worldclass websites and Brands if you don't want a website the next time you buy a website come to me first and then you want have a website that one was actually quite useful wasn't it this is a good one just create value if I see anybody else trying to just create value I'm going to tell them that what would be really valuable to me is if they just off just be engaging what is this Married at First Sight I don't want to get engaged or be engaged especially by a piece of content on the internet and yes I do watch Married at First Sight and no I'm not embarrassed just be 1% better every single day I haven't even got anything to say to that one that's how stupid it is just don't have a website that's the answer isn't it I'm going to write it on the board just don't have a website that's the winner isn't it just don't have a website I think we're done