Introducing Gary. Genius Advanced Rudimentary Yeoman. Our own language learning model, and he is very good at reading other people’s work.
Give Gary a command and off he goes, researching what already exists, then coming back with something almost as good as if he’d copy and pasted a Wikipedia page and passed it off as his own.
That’s the joke. It’s also the problem.
AI writing is a confident average of everything that’s already out there. Which means if you use it to write your website, your website ends up sounding like every competitor who did the same thing. You’ve given a customer no reason to choose you.
Use it to get unstuck. Don’t use it to decide what your business sounds like. There’s more on where the line sits in can AI build a website for your business?