- Video
Check this one thing on your website TODAY
Ten seconds on Google tells me how much effort went into your website.
▶Play the video: Check this one thing on your website TODAYI can tell how much effort went into your website in ten seconds. Search for it on Google and look at the page titles.
If your homepage title is just your website’s name followed by “Home”, I know you’ve spent zero effort on SEO. And if you’ve spent nothing there, there are probably other problems too.
Big organisations get this wrong as well. The University of Bristol has page titles like “International students”. Of what? Welcoming them? Information for them? It doesn’t say.
Google is your advertising billboard. Your page titles are the first thing people see of you, and they show straight away whether anyone paid attention. Nobody has a good website and bad page titles.
The good news is they take almost no effort to change, and you can do it yourself. You don’t need an agency. Better page titles get more people clicking through, which means more traffic, more eyes on your products and, in the end, more sales.
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Read the full transcript
I can instantly tell you if your website is by looking at this one thing in Google and it only takes you 10 seconds to check it let me show you what I mean so if I go to Google and I see in Google that your website title is the name of your website call on homepage I know you've spent zero effort on SEO so if I know you've spent zero effort on SEO I know that there's probably going to be other issues with your website now if you look at these ones on the University of Bristol website they're all just simple page titles that could be vastly improved International students of what what does that mean are we welcoming the international students is it information for international students is it an ad page for international what is it it doesn't say your page titles on your website are the first instance to me and to others that you've paid no attention Google is your advertising billboard if you can't get your page titles right your website's going to is it nobody has a good website and bad page titles changing your page titles take zero effort something you can do yourself you don't even need to get an agency to do it improving your page titles will increase your click-through ratio which ultimately means more traffic to your website which ultimately means more eyeballs on your products which ultimately leads to more sales bad page titles leads to a website leads to Less sales leads to Less business