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Cookie warnings, CMPs, and the Tower of London
Sorry, I can’t start until you accept the cookies. Not those cookies. They’re delicious.
▶Play the video: Cookie warnings, CMPs, and the Tower of LondonSorry, I can’t start until you accept the cookies.
Whatever you think of the cookie law, if you’ve got a website you have to let people accept or reject cookies in a simple, easy way. I mean things like Google Analytics. For it to work, your website has to put a cookie on the visitor’s computer, and you need their say-so first.
Blame Google. For years it farmed people’s information through Google Analytics, Google Ads and the rest. When GDPR came in, Europe decided that was no good. Now you accept a pile of cookies before you see anything. It’s not a better experience for anyone, but here we are.
In the UK you have to give visitors an explicit choice. You can’t assume they’re fine with it. In practice that means a CMP, a cookie management platform, with accept all and reject all. Search Google for certified CMPs and pick one. If you don’t, you can be fined. Or sent to the Tower of London. Possibly.
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Read the full transcript
I'm sorry I can't start the video until you accept the cookie notice yeah no matter what you think of this silly cookie law if you've got a website you have to allow your users to accept or deny cookies in a very simple and easy way yes some of these no not these kind of cookies M they're delicious these if you're not familiar this is a computer right you know this is where cookies are stored okay you got to click recommended actually go to the bottom recommended what am I talking about when I'm talking about cookies I'm talking about things like Google analytics for Google analytics to work your website has to install a cookie onto a person's computer so go right to the bottom click settings for you to be allowed to install that cookie onto a person's computer you have to install a CMP a CMP stands for cookie management platform which is a posh way to say well cookie management platform in settings un UNS switch the slider all way across that's it but now we have to give the users a choice there's 25 cookies don't worry about those you definitely want to accept the analytics that'll um improve your experience yeah that leads me on to how we got here in simple terms Google is why we got here blame Google that's why we're here Google I mean they're not over there basically for years and years and years Google have been farming users information through the use of Google analytics through the use of Google ads and all these other nonsense products that we install on our websites then when gdpr law came in in Europe the Europeans decided that this was no bueno what's happened is you now need to accept 5 million cookies before you even launch a website it's not a better experience on anybody's level but here we are and that's where we're at still waiting for you to accept those cookies I could stop the video there to be honest because basically you have to do it it's the law if you don't do it you get fined but let's carry on so what does the law Define now well in the UK If you have a website you have to explicitly give users and not explicit in that way you have to explicitly give users a choice when somebody comes to your website you can't assume that they accept responsibility for those cookies being automatically installed on the computer which means well it means pain in the ass to be honest which means you have to implement a CMP that allows users to choose accept all reject all and despite you knowing nothing about cookies and me knowing everything about cookies I have to let you choose about what cookies you want to accept make sure you accept Google analytics though that's important for you this is an IL defined cookie that installs something like lead forensics on your website that you absolutely want to say to I'm now going to eat this cookie because no one wants lead forensics so what's the CMP I still got some chocolate in my mouth so what's the CMP and how do we implement it simple as this go to Google Google Google Google Google there's a couple out there that I like cookie s is my favorite one I go to Google and Google Google Certified cmps and find your favorite one on there I mean they're all you're not going to find your favorite one so that's it go do it or be sent to the Tower of London or something maybe that's the fine I don't I'm bored of this topic now we're done they were some delicious cookies