Somebody asked for another corporate video to promote Genius Division. This is what they got.
Corporate videos are nearly always the same corporate video. A drone shot of a building. Somebody walking purposefully down a corridor holding a laptop. A voiceover about passion, innovation, and putting the customer at the heart of everything we do.
Nobody has ever watched one of those and thought right, I’ll give them a ring.
They fail for the same reason most About pages fail. They are entirely about you. Your values, your journey, your team stood on a staircase. Meanwhile the person watching is sat there with a problem they want solving, and you have spent ninety seconds telling them how passionate you are.
So when we got asked for another one, we made this.
The version that actually brings work in is just showing what you did for somebody else.