- Video
Designers are really bad at this
It’s just a circle. No, it’s a portal to your future success.
▶Play the video: Designers are really bad at thisHere’s the new logo for your organisation. It’s a circle. A bold, imaginative and, not to mention, creative new vision. It signifies looking holistically. It’s about the journey, not the destination.
It’s a blue circle. Blue signifies trust. There’s also a smaller circle next to it, symbolising a confident finality and paying homage to the rich history of the organisation.
It’s just a circle. No, it isn’t. It’s a portal to your future success.
That’s the bit designers are really bad at. Explaining the work. A simple shape gets wrapped in so many big words that the client stops listening. Trust, respect, honour, the journey. None of it tells them why the logo works for their business.
If a design is good, you can say what it is and why in a sentence. If it takes a speech, something has gone wrong.
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Read the full transcript
so as you can see this is the new logo for your organization it's a circle what we've really tried to do with this bold imaginative and not to mention creative New Vision I mean it's just a circle it signifies looking holistically showing that wins and opportunities can be discovered anywhere along the entire cyclical process it is after all about the journey and not the destination no it's just a blue circle blue signifies trust ensuring that you embody a respect that wasn't previously there in your other brand messaging it's a blue circle with a smaller Circle next to a circle the smaller circle is merely Illustrated and symbolizing a confident finality we are embodying trust respect honor and paying homage to the rich history of the organization it's just a circle it isn't just a circle it is a portal to your future success