- Video
Does your website have a clear next step?
Pretend you’re a customer with money in your hand. How many clicks does it take to buy from you?
▶Play the video: Does your website have a clear next step?How does somebody actually contact you through your website? And before you say there’s a contact page, that’s not what I mean. Is there an obvious next step on every single page, or do people have to go hunting for it?
Try it. Go to your own website and pretend you’re a customer who wants to buy right now, today. They’ve got the money in their hand. How many clicks does it take them to find out how to buy from you? How much scrolling?
Then look at the form. Is it asking for their inside leg measurement before they can submit it, or just the basic information?
Every extra step you put in your contact form, you lose people. That’s not me being dramatic. That’s just the way the web works.
If you’re getting visitors but not enquiries, start here. There’s more in why is my website not getting enquiries?
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Read the full transcript
How does somebody actually contact you on your website? And before you say, "Well, there's a contact page." No, I mean, is there a next step that's obvious on every single page, or do people have to go hunting for it? Try it. Again, go to your own website. Pretend you're a customer who wants to buy right now, today.
They've got the money in their hand. How many clicks does it take them to find out how to buy from you? How much scrolling? Is the form asking for your inside leg measurement rather than just asking for basic information before they can even submit the form? Every extra step you put into your contact form, you are losing people.
That's not me being dramatic. That's just the way the web works.