- Video
Don't forget to add some CTAs!
The fastest way to waste money on a website: don’t tell anyone what to do next. Sung, badly.
▶Play the video: Don't forget to add some CTAs!Want the fastest way to waste money on a website? Don’t give people a call to action. No buttons, no direction.
We saw exactly this with the Business Village website. It talked all about office space and didn’t tell you a single way to rent one. Like walking into Greggs and finding they don’t sell pasties.
So we cut the crap and added a button that said “Book a tour”. Funnily enough, when you tell people what to do, they go and do it. Since then there have been hundreds of tours booked through the website, loads of offices filled and an occupancy rate of 90-odd percent at the building. Partly because of the work we did on the website. I won’t take all the credit. That’d be greedy.
None of this is rocket science or a growth hack. It’s common sense. Too many calls to action and people get analysis paralysis. There’s no black and white, but one clear action is when a website starts making money.
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Read the full transcript
You want to know the fastest way to waste money on a website? Don't give people any call to actions. No goal. Don't give them no buttons, no direction, no mission. We saw exactly this with the Business Village website. No heart, no soul. It was a website talking all about office space, but it didn't tell you a single way to rent one. No solution. That's a little bit like walking into Greg's one flash of lights and finding that they don't sell pasties. Yeah.
Noision. So, after lots of heads scratching, we cut the crap. No voice, no hope. We added a button to the website that said, "One decision, book a tour." Funny enough, when you tell people what to do, they actually go away and do it. And since then, there's been hundreds of book tours through the website, loads of offices filled, and a 90 odd% occupancy rate at the building.
Partially because of the work that we did on the website. I won't claim all of the credit. That' be greedy. Yeah. At the end of the day, none of this is rocket science.
It's not some growth hack. It's just common sense. No wrong, no right. There's too many CTAs on a website, you get analysis paralysis. If there isn't enough CTAs on a website, I'm going to tell you there's no black and white. But if there's one clear action, well, you could say one site, one hope, one decision. And when you've got all that in place, that's when your website finally starts making money. So, if you'd like to hear more of my queenly voice singing songs in the style of website tips, hit me up. Give me fried chicken.