Don't make this stupid mistake with your website nav

If your navigation says something like solutions or offerings or capabilities, I'm already annoyed as and I'm going to click off your website. Honestly, those words mean nothing. Those words are business gobbledd nonsense speak and they're not customer speak. You're not talking to your actual customer. The brutal truth of that is that most navigations or menus on websites, they're just I mean, there's no other way I can put it to be honest.

They're just They just are. Yeah, they're over complicated. They're full of long words. There's too many items. They're confusing.

Nobody understands them. They're just confusing BS. Instead of saying solutions, say what we do. Instead of saying something like budget or investment, just say pricing. And that's if you're brave enough to put your pricing on your website, which by the way, you should be.

Instead of saying location, say how to find us. These are simple rules to follow. Make your navigation very clear. Remember, some people are going to come to your site and they're going to be using screen readers and the website is going to be getting read out to them by a device. And if it's complicated with like weird nav items, it's even harder for them to read it.

And if you have 12 links in your top menu, what you're really saying to a potential customer is, "Well, I couldn't really decide what goes on the website. I couldn't be asked, so I threw it all at you. And now it's your problem.