- Video
Don’t use AI like this
Write me 500 words about my widgets in a friendly tone. Copy, paste, publish. Don’t.
▶Play the video: Don’t use AI like thisDon’t use AI like this. “Write me 500 words about the intricacies of my widgets, in a friendly and informal tone.” Then copy and paste the lot onto your website.
Google won’t say it outright, but there’s a page on its website about spam policies. Use AI-generated content to try to manipulate search rankings and Google can freeze your website in search, so you get no more benefit from it, or push you down altogether. The wording is vague. The meaning isn’t.
I’ve seen a number of websites frozen. Everything looks fine. The site’s nice. Then you find the entire blog is full of AI-generated content, and suddenly it makes sense why the website ranks for five keywords when a typical site in that niche would rank for 500.
If you take nothing else from this, just don’t use AI like that. If your site is already full of it, see how to fix an AI-generated website.
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Read the full transcript
Don't use AI like this. Write me 500 words about the intricacies of my widgets and then make sure it's in a friendly and informal tone and then copy and paste that text into your website. Now, Google won't out and out say this, but there is a page on Google's website that refers to Google spam policies. And these things that you do on your website will basically flag you in Google's eyes and they'll either downrank you or freeze your website in Google search. Now, one of those elements on there is the use of artificial intelligence, particularly when it pertains to ranking your website or gaming the system, however they interpret that.
It's very vague, but the the clear thing that they're saying with that is if you are trying to manipulate search rankings with the overuse of AI generated content, they will either freeze your website in search rankings, you will receive no benefit from it anymore, you'll just be stuck in a time and place, or they will completely downrank you. But I have seen a number of websites be frozen. Everything looks fine. The website's nice. But you find out that the entire blog is full of AI generator content.
And now it suddenly makes sense that the website only ranks for five keywords when a typical website in that niche would probably rank for 500. If you take nothing else from this, just don't use AI.