- Video
Fix these 4 things on your website
Want more leads from your website? Fix these four things first. And drop the jargon.
▶Play the video: Fix these 4 things on your websiteIf you’re a small business owner and you want more leads from your website, fix these four things.
At the top of your homepage, say exactly what you do in 10 to 15 words. People won’t read your website, they’ll scan it, so that sentence sets the scene. If it’s bad, the rest probably will be too. One of the examples here doesn’t say what they do at all. It’s got some peppers next to it.
On your services page, list what you do in simple, plain terms. Most people won’t know otherwise.
If you want anybody to buy from you, tell them how much it costs. Simple as that. There’s more on that in should you put prices on your website?
Finally, once they know what you do and what it costs, tell them what to do next. One clear button, like “contact us” and a form. Not a button that just says “think”.
Notice the thread through all four. No jargon.
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Read the full transcript
If you're a small business owner, and you want more website leads, you need to fix these things on your website right now. At the top of your website homepage, it needs to say exactly what you do in 10 to 15 words. This one here doesn't do that. It's got some peppers next to it. On your services page, you need to list exactly what you do in simple, plain terms.
Most people won't know what you do. This website lists exactly what these people do. You want anybody to buy from you, you need to tell them how much it costs. Simple as that. A bit like this one.
50% off your first month, then down here at the bottom it shows exactly how much it's going to cost. And finally, you've told them exactly what you do, how you do it, what you do, and how much it costs, you need to tell them what to do next. Like this website here, it says contact us, fill out your form. Not like this website here that just says think.