- Video
Go and make the video
One piece of advice for marketing your business in 2026 into 2027. Go and make videos. Wigs optional.
▶Play the video: Go and make the videoBradford Digital asked me to talk on a panel, and somebody asked for one piece of advice to help market a business in 2026 into 2027. My answer: go and make videos with wigs on.
The serious version is make video, and be bolder than ever. YouTube, Instagram, TikTok, even LinkedIn. The algorithms are dying for video because it keeps people engaged, so right now it’s a way to shortcut them into paying attention to you. That’s a golden opportunity, whether you’re comfortable on camera or not.
Business has changed in the last two years. Being good at what you do is a given. Telling people you’re good at it is the bit lots of small business owners still miss, because we tell ourselves we don’t have time.
I’d argue it isn’t optional any more. Attention leads to awareness, awareness leads to enquiries, enquiries lead to business. Market yourself or slowly die.
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Read the full transcript
I'd make videos with reason. Right now there's a golden opportunity. If you all want to put yourself on camera and even if you're not, things like YouTube, Instagram, TikTok, even LinkedIn, there's an opportunity there right now if you want to get awareness and videos are where to start. Put that in all these algorithms right now. They're dying for video just because it keeps people more engaged.
So, go make video.