SCORE000000
← All videos
  • Video

GOOD.

Client wants you to work for exposure? Good. Design by committee? Good.

Play the video: GOOD.

One of the people who works for me used to pull me aside with some major problem. Boss, the client wants to fill up the white space in the design. And I’d just look at him and say: good. Eventually he told me he already knew what I was going to say.

Client asks you to work for exposure. Good. Design by committee. Good. Client cancels the meeting. Good, more time to design. Told to copy somebody else’s work, asked to make the logo bigger, back pain from sitting down too much, need glasses. Good. Bad feedback. Good, you learn. Forgot to reply to a client’s email. Good, you’ve got a chance to respond better next time.

It’s played for laughs, but the point stands. When a project goes badly, don’t get bummed out or frustrated. If you can say good, you’re still breathing, and you’ve still got some fight left. So dust off your keyboard, reboot your computer, recalibrate your monitor and re-engage your client.

Want us to look at your website?

Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.

Read the full transcript

one of my direct subordinates one of the guys that work for me he would uh he would call me up and he' pull me aside with some major problem and he'd say boss we got this client he wants to fill up the white space in the design and I just look at him and say good and finally one day he was telling me about this issue with a client some problem and he said I already know what you're going to say and I said well what am I going to say and he said you're going to say good he said that's what you always say when some project is going wrong and going bad you always just look at me and say good and I said well yeah when things are going bad there's going to be some good that's going to come from it client asks will you work for exposure good design by committee good more time to design client cancel that meeting good we can focus on the next you told to copy somebody else's work asked to make the logo bigger got RSI back pain from sitting down too much need glasses good got a bad feedback good you learn forgot to reply to your client's email good we have an opportunity to respond better next time and that's it when things are going bad don't get bummed out don't get startled don't get frustrated if you can say the word good guess what it means you're alive it means you're still breathing and if you're still breathing well it means you've got some fight left in you so get up dust off your keyboard reboot your computer recalibrate your monitor re-engage your client go out on the attack

Phone gone quiet?

Tell us what’s going on. We’ll tell you straight whether a new website fixes it and what it’ll cost. If it won’t fix it, we’ll say that too.