- Video
Here's one thing you can fix on your website in ONE minute
Thousands spent on a flashy website, and after three seconds nobody knows what you do. Here’s the one-minute fix.
▶Play the video: Here's one thing you can fix on your website in ONE minuteI see this every week. Somebody spends thousands of pounds on a fancy new website with flashy animations, and within three seconds you haven’t a clue what they do for a living.
It’s like walking into a shop with no signs, and the sales assistant asks if you’d like to purchase a bespoke solution today. No thanks. I don’t know what one is.
People don’t read websites like books. They scan them. If the top of your homepage doesn’t answer “what do you do?” and “is this for me?”, they click off and find another website.
The fix takes under a minute. Right at the top of your homepage, write one clear sentence that says what you do and who you do it for, with maybe a small benefit or case study underneath. Ours says “Sick of wasting your ad spend? Our websites fix that.” Simple. There’s more in how to write a homepage headline.
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Read the full transcript
Here's the number one thing 90% of websites are cocking up. And here's how you can fix it in under 1 minute. Start the timer. I see this one every single week. Somebody spends thousands of pounds on a fancy new website, flashy animations, but within 3 seconds, you haven't got aing clue what they do for a living.
It's a bit like walking into a shop that's got no signs, and the sales assistant says, "Would you like to purchase a bespoke solution today, sir?" No, actually, I wouldn't. Thank you very much. Cuz I don't know what one is. The problem is people don't read websites like books. They scan them.
If the top of your website doesn't answer, "What do you do?" and "Is this for me?" they're just going to click off and find another website. So, here's the secret source. I'm sorry, it's a really bad pun. Right at the top of your homepage, write one clear sentence that says what you do, who you do it for, and maybe a small benefit or case study right underneath. Something like what we've got at the top of our homepage.
It says, "Sick of wasting your ad spend? Our websites fix that. Simple, dead straightforward. You understand what we do. It's okay.
You can thank me later.