- Video
How does a website make money?
The purpose of a website is to make money. Here’s how, with some terrible shapes on a whiteboard.
▶Play the video: How does a website make money?The purpose of a good website is simple. It’s to make money. You already know that. The bigger question is how.
Here’s a very simple marketing funnel. At the top, a marketing activity, say an ad. At the bottom, a sale, which means money. To get somebody from one to the other there has to be something in the middle, and these days it’s usually a website. Somebody sees the ad, goes to your website, then buys.
All sounds lovely. Except there’s always an issue. What if the website in the middle is poor? It loads slowly, it makes people feel ill looking at it, and it doesn’t convince anybody to buy. Then no matter how much you spend on ads, you’re throwing the money away, because nobody gets through to the sale.
So improve your website, and you improve your sales. If yours isn’t converting, start with why is my website not getting enquiries?
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Read the full transcript
the purpose of a good website is simple it's to make money but you you little Scamp you already know that don't you so the bigger question becomes this how do you make money from your website I'm going to tell you let me show you a very simple marketing funnel it's not written here yet but it's going to be in a second at the bottom of this funnel we have sale this is money money at the top of your funnel you have a marketing activity let's just choose ad for the purpose of this you drive somebody from an ad through to a sale which equals money money money money that's it money but to get somebody from ad through to sale there has to be something in the middle these days it's usually a website tiny little e there on the website I don't know what that says about me probably something so now with the website in the middle the sale goes from somebody sees an ad they go through to your website then they go through to make a sale all sounds lovely that doesn't it but there's always an issue with this one isn't there what if it's a website in the middle if you're driving people from ad through to website but the website is poor performing loads really slowly makes people throw up when they see it they never get through to the sale at the bottom no matter how much you spend on ads you'll be pissing it up against the wall because the website won't convince anybody to purchase because it is so improve your website and then improve your sales simple isn't it I don't know how I do it it's so simple when I break it down