- Video
If Cold Emails Were a Horror Movie | It Follows Up
It started with a message: “Hey Craigy…” I said I wasn’t interested. He took that as a reason to follow up.
▶Play the video: If Cold Emails Were a Horror Movie | It Follows UpFive days before Halloween. Unknown number, no photo, just “Hey, Craigy.” How had he got my email?
He wants 20 minutes to talk about getting me 49 more leads every week. No pressure. Then he’s just circling back. I block his number. I delete the email. I tell him I’m not interested. To him, that just means I’m a qualified lead. He doesn’t sleep. He doesn’t stop. “When would be a better time?”
It’s a spoof horror trailer, borrowing from The Ring and It Follows. Anyone who runs a business with an email address on their website will recognise the monster.
The joke works because it’s barely an exaggeration. “No” doesn’t end the conversation. It starts a sequence. The follow-ups keep coming, from someone you have never met who calls you by a nickname.
If you’ve ever had a “just circling back” email about a call you never agreed to, this one’s for you. This Halloween. And again on Monday.
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