- Video
If your website takes 5 seconds to load you’re losing business
Five seconds to load and you’ve missed the hook. Google notices too.
▶Play the video: If your website takes 5 seconds to load you’re losing businessIf your website takes five seconds to load, you’ve missed the hook. One or two seconds and you’re okay. People get bored of websites the same way they get bored of videos.
The most common causes are bad hosting or a poorly built website. A lot of people only notice when they start running Google or Meta ads to drive conversions, and it becomes obvious pretty quickly that things aren’t converting.
It hurts you from two ends. When you run a Google ad, Google gives your website an optimisation score. It’s reading your website to judge how effective it is, using its own tool, Lighthouse, the same thing behind PageSpeed Insights. Say your website scores 60 out of 100 by its own metrics. Google won’t push your ads as much as it would. The same goes for rankings.
There are real gains to be made just by making a website faster. Start with PageSpeed Insights explained.
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Read the full transcript
If your website takes 5 seconds to load, you've missed the hook. Basically, if it loads in one or two seconds, you're okay. People have got short attention spans. People get bored with websites just the same way they do get with video. The most common ones is a slow website that's caused by bad hosting or or a poorly built website.
crux that a lot of people recognize it at is when they they're starting to run Google ads or they're starting to run meta ads or something like that when they they want to drive conversions to their website through their website basically and it becomes pretty obvious pretty quickly that a result of the slow website is things aren't converting properly. It comes from two two ends. So when you're running a Google ad they give you an optimization score for your website. So Google are actually reading your website trying to figure out how effective it is and also trying to make a good ad at the same time but that's being manually made by an ads person. So if you have a um a slow performing website remember Google are using the page speed insights tool themselves they call it lighthouse.
If by their own metrics you have a 60 out of 100 website as an example they won't push the ads as much as they would and this also works for just rankings as well. So they won't push the website as much as they should because the the website in their eyes, in their own tools eyes, is not as good as it could be. There is real, you know, real gains to be made by just making a website faster.