- Video
If your website takes 5 seconds to load, you've lost the sale
Five seconds to load and they’ve gone. Here are a few quick, unsexy fixes.
▶Play the video: If your website takes 5 seconds to load, you've lost the saleIf your site takes five seconds to load, you’ve lost the sale, and that person never comes back. Nobody has the attention span or the time, and Google has billions of other websites to send them to.
A few quick, unsexy fixes. Run your website through PageSpeed Insights. It gives you a score out of 100, and you want the 80s or 90s on mobile and desktop. Compress your images with a tool like TinyPNG. Don’t use five or ten different fonts. Remove heavy animations. Cut down on plugins, especially on WordPress. Stop autoplaying massive videos, and if you must have them, make sure they stream instead of downloading.
And your site isn’t mobile friendly just because it fits on a screen. Every website does that now. Tiny buttons, cramped text, aggressive pop-ups and a chaotic menu all make people click off.
A slow website will lose you sales every time. Speed the thing up.
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Read the full transcript
If your site takes 5 seconds to load, you've lost the sale and the person never comes back to your website. We've got no attention span anymore. We've got no time and there's many other websites out there. Google has billions of them. If your website is slow, here's a few quick nonsexy fixes.
First of all, you need to go to page speed insights and run your website through it. It'll give you a score out of 100, and your website needs to be in the 80s or 90s on mobile and desktop. Next, you need to compress your images. You can use a tool like Tiny Ping or something. You need to make sure you're not using five or 10 different fonts on your website because that slows it down.
You need to remove heavy animations. Cut down on plugins, especially if you're using WordPress. And stop autoplaying massive videos on your website unless you feel like you want to. And then make sure that they stream instead of downloading. Your site's not mobile friendly just because it technically fits on a screen.
That's every website these days. they're all responsive because if your buttons are tiny and your text is cramped and your pop-ups are aggressive and your menu is chaos, people just click off your website. Rule number five is a slow website will lose you sales every single time. Speed the damn thing up and make sure you're not losing out on them.