We went behind the scenes, in the finest tradition of British factual television, to find out how a website gets made.
Somewhere in Barnsley stands the website tower. We went inside to see the process end to end.
The real answer is considerably less cinematic.
There is no machine. There is a conversation about what your business actually does and who it is for. Then a design that puts the thing your customers came for somewhere they can find it. Then a build that loads fast and that you can edit yourself without ringing anybody. Then a launch, which is the start of the work rather than the end of it.
And the hard part is almost never the technical part. It is deciding what to say, getting photography that is actually of your business, and choosing what to leave out. That is where the weeks go, and it is what decides whether the finished thing brings you any work.
That is how we do it, minus the voiceover.