- Video
Is SEO really worth it in 2025?
An email promised me the first page of Google. So I had a word with myself about whether it's worth it.
▶Play the video: Is SEO really worth it in 2025?An email lands promising the first page of Google and a steady stream of new customers every day. So little me and big me have a chat about it.
Position one brings emails and noise. It doesn’t guarantee good clients. Somebody who clicked the first link and fired off an email isn’t always somebody you can trust. It’s slow, too. I tell most clients 6 to 12 months before they see any benefit from consistent on-page SEO, and that’s generous. Doing it yourself, changing page titles and meta descriptions, is a lot of effort for a middling result. A proper SEO agency runs into thousands a month. A month, not a year.
SEO isn’t pointless. It’s one part of a good website. Good blog posts, a content strategy, Google ads and Facebook ads all matter as well. Most SEO advice is common sense. What I’d stop is paying someone in a suit thousands a month to get you to number one for a keyword nobody searches for.
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Read the full transcript
so I got this email today imagine the possibilities of being on the first page of Google a steady stream of new customers discovering your business every single day just imagine it I would like to ret talk what's the point of being position number one in Google let's discuss it via the medium of a small conversation between little me and big me that's me obviously and and and me of course I want to rank number one in Google it'll bring me loads of business but will it though it might bring you lots of emails lots of noise lots of potential clients how many of those potential clients are going to actually turn into good real clients how much can you trust somebody who just clicked on the first link in Google and then emailed you probably not much okay but it's a long game isn't it it's not something I'll see a benefit to straight away you're right it is a long game and I quote most of my clients 6 to 12 months from to see any benefit from consistent on page SEO work and I'm being generous with that but still really be worth it SEO it's cheap though is't it I can do it missen at best your work of changing page titles and meta descriptions are going to bring you a Medi result for a shitload of effort and it's all right if you got the time to do it and also working with a proper SEO agency will run you into the multiples of thousands per month that is not a year so it begs that question again will it be worth it so what's the [ __ ] answer then I don't know what the answer is that's the thing is it I mean you've got a small budget let's be fair what what I am questioning is the almost endless psychotic pursuit of getting to position one in Google only to achieve those listings and never see any sales and never see any leads come from them this is the thing that no one tells you if you're wanting to make a seriously good website SEO will only play a small part in that all the other things are just as important making sure you write good blog posts having a good content strategy those are important running Google ads Facebook ads they're all important as well after all so much of SEO advice is just common sense all I'm asking you to do is to just stop obsessing over pay some kned in a suit thousands of pounds per month to get you to number one in Google for a keyword that nobody searches for that's what's most important is it and that's the moral of this story isn't it it is Craig yes