Cold outreach is just spam with better manners. So we launched our own.
Standard gets you one unsolicited email, delivered on paper, handwritten, in an envelope. No deliverability problems if it never goes near an inbox. Ambush Can arrives at the worst possible moment of your day. The XL package is for when neither of the other two has worked.
The real version turns up in your inbox every week. “I noticed your website isn’t ranking.” “Imagine being number one on Google.” They have never looked at your website. It goes to thousands of people and they wait for one reply.
Here’s the test. If somebody has to interrupt you to sell you SEO, they aren’t very good at SEO.