- Video
Keep somebody on your website for longer
Some people read, some look, some watch. Give them all three.
▶Play the video: Keep somebody on your website for longerThe aim is to keep somebody on your website for as long as possible, because the longer they stay, the more likely they are to convert.
An easy way to do that is to mix up your content. Some people don’t like reading. Some don’t get much from images. Some won’t watch a video. Give them all three and you’ll hit whichever one they prefer.
Words on their own cause problems. One of my clients sells industrial washing machines. They’re the size of an articulated lorry. You can’t really explain that in a paragraph. You need a picture. Ideally you need video, because you can’t cheat video. You’re looking at the thing, from the same perspective as the person filming it.
Video isn’t more important than the rest. It’s the mix of all three that does the work.
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Read the full transcript
The one thing we're trying to do is keep somebody on our website as long as possible. The reason for that is because the likelihood is if we keep someone on our website for as long as possible, they're more likely to convert. An easy way to keep people on your website longer is to give them mixed types of content. So some people are not readers, some people don't enjoy images, some people don't enjoy video. But if you provide all three of them, the likelihood is that you're going to hit off whatever their, you know, favored mode of learning or content is.
If you only have words on your website, it provides a, you know, an issue. Let's take one of my clients as an example. They sell industrial washing machines. Now, an industrial washing machine is the size of a huge arctic truck, basically an 18-wheeler truck. They're massive things.
The only way to explain that is with a picture. So, you need to back up the words with images. And then ideally, the the ultimate is to back it up with video. You can't cheat video. It's there.
It's looking at something and and you by perspective, you're looking at it, too. It's not necessarily more important, but it's the whole mixture of the things that are are important.