- Video
Know who controls your domain name
If I had a pound for every business that couldn't tell me where its domain name was, I'd have at least £300.
▶Play the video: Know who controls your domain nameI talk a lot about how important a website is. The thing above the website is the domain name. And nearly every time I put a website live, the business has no idea where its domain is, who they’re paying for it, or where it’s going to stay.
That’s a problem. Your domain is one of the most important digital things your business owns. If you lose it, your website goes down, your SEO is destroyed and every link on your social media stops working. Kaput. You’d need a new one.
So check three things. Where is it registered? Who controls the account? Who’s paying for the renewal? You need to own it, control it and pay for it. A website isn’t much use if you lose the address people use to find it.
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Read the full transcript
If I had a pound for every time someone said to me, "I don't know where my domain name is." I'd at least have 300 quid in their pocket. I spend a hell of a lot of time talking about how important a website is, right? But, the thing above a website is a domain name. And every time I put a website live, the business I'm working with has no clue where the domain name is, who they're paying, and where that's going to remain. So, the most important thing in your business, especially any digital assets, is to make sure you own and control the domain name and also that you're paying for it.
Because if you lose that, your website goes down, your SEO gets destroyed, all your links on your social media are gone, kaput, and you'll need a new one.