- Video
Launch your website BEFORE it is ready.
If you wait until it's ready, it'll never be ready.
▶Play the video: Launch your website BEFORE it is ready.There’s no perfect time to launch a website, and it will never be finished anyway. So launch it before you feel ready. If it feels not quite ready, it’s probably ready. If you wait until it feels ready, it never will be.
I’ve worked with clients who took two or three years before they felt ready to launch. Was the website really that different at three years than it was at three months? No. The only thing that changed is that after three years it was tired. Not as new as it was. Built on older technology.
The sooner it’s live, the sooner you get feedback. Most importantly, the sooner you get sales. A website is never finished, so you’ll keep improving it after launch either way. Better to do that while it’s earning.
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Read the full transcript
Launch your website before it is ready. The reason I say before it is ready is because in truth, there's no perfect time to launch your website and your website will never be finished anyway. So, if we launch it before we feel ready, it's probably already ready. If you wait for it to be ready, it will never be ready. Trust me, I've worked with clients before in the past who have taken years, two, three years before they launch their website before they feel it is ready.
And honestly, [snorts] was the website really that different at the threemonth timeline versus the three-year timeline? It wasn't. The only thing that changed is that after 3 years, the website is tired. It's not as new as it was before. It's built on old technologies.
So the faster you can launch the website, the faster you can get to the feedback, the faster most importantly you can get to the frigin sales.