- Video
My clients happily pay £10k for a website
One site has brought in £1.3 million in four years. That’s why nobody blinks at the invoice.
▶Play the video: My clients happily pay £10k for a websiteI charge at least £10,000 for a business website, and my clients pay it without a fuss. Not because they’re generous. Because it makes them money.
Nearly every business website we build pays for itself within a couple of months. One has returned £1.3 million in the last four years. Another has done £500,000. Both are seven years old and still doing the job.
That’s the other half of it. Build a website properly and you can keep it for eight years. Spread £10,000 over that, and over what it brings in, and it stops looking expensive.
So selling that for £500 and a packet of crisps would be plain stupid, before you even count design time. When you know you can deliver a good job again and again, you learn to charge for it. I’m sure I could do something for £20 and a small Twix. We all know what you’d get.
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Read the full transcript
I charge at least 10,000 pounds for a business website and my clients happily pay it. Here's why. Well, it's because it makes them money. Nearly every business website we make pays for itself within a couple of months. This website has returned 1.3 million pounds in the last 4 years and this one has done 500,000 pounds in the last 4 years.
So, when these clients are choosing to invest 10,000 pounds with us for a business website, it means that within months they get their investment back and much, much, more. On top of all that, we build websites so good that you can keep it for 8 years. These websites I just showed, they're all 7 years old. So, even before you add up any of my labor costs or energy costs for the room or actual design time, it would just be plain stupid for me to sell this service that returns multiples of millions of pounds for my clients for 500 quid and a packet of crisps. So, when you know you can deliver a good job repeatedly, you learn to charge appropriately.
And yeah, I'm sure I could do some of what I've just said for 20 quid and this small Twix, but we all know it would just be [ __ ]