- Video
My favourite thing about WordPress
WordPress isn't controlled by one company trying to squeeze every penny out of you. That's the whole point.
▶Play the video: My favourite thing about WordPressWordPress isn’t owned by one company. It’s open source. You download it, install it on a server of your choice, and that’s the end of their involvement. Thousands of developers around the world keep making it better, faster and more secure. Sometimes a bit worse, to be fair. But they do it because they want to, not because they’re paid to.
When Squarespace wants a new feature, someone has to convince the executives it’ll make money. Then it ships, and maybe the price goes up a bit. When WordPress wants a new feature, a developer builds it, adds it to the repo, and everyone has it.
That’s why Squarespace in 2026 looks much the same as Squarespace in 2020, apart from a few features and a new UI. WordPress is a completely different platform from five or six years ago. And it’s getting easier to use, while Wix, Squarespace and Webflow get more expensive and more restrictive. Funny how that works. More in is WordPress dead?
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Read the full transcript
Here's my favorite thing about WordPress though, and this is why it isn't like any of the other ones. WordPress is not controlled by one company that's trying to squeeze every single penny out of you. WordPress is open source. That means that you can go on their website, download it, and install it onto a server of your choice, and they have no further involvement in what you want to do with it. That means thousands of developers around the world are constantly making it better, faster, and more secure.
And sometimes, well, they're making it a little bit worse as well. But it's not because they're paid to do it, it's because they want to do it because it's an open source project. When Squarespace wants to add a new feature, they have to convince their executives that it's a profitable idea. And then they install it and give it to you, and then maybe bump up their prices a bit. When WordPress wants a new feature, a developer just builds it, and he adds it to the repo, and then it's available for everybody else.
That's why WordPress keeps evolving while these other platforms have stayed basically the same. Squarespace in 2026 looks pretty much exactly the same as Squarespace in 2020, barring some slightly new features and an updated UI. In terms of WordPress, it's a completely different platform than it was five or six years ago, and that's something that nobody talks about. The other thing that nobody talks about is that WordPress is getting easier and easier and easier to use whilst these easy platforms like Wix and Squarespace and Webflow are getting more expensive and more restrictive. It's funny how that works, isn't it?
It's as if when you have an executive board behind the company or something, they want to squeeze more and more money out of you, so they make it harder and harder to use, and you just pay the price.