- Video
"My website doesn't bring in leads" - of course it doesn't.
Saying you don’t need a new website because yours brings no leads is like saying you can’t run a marathon because you never have.
▶Play the video: "My website doesn't bring in leads" - of course it doesn't.“I don’t need a new website, because my website doesn’t bring me any leads anyway.” Of course it doesn’t. You’ve never had a good one. That’s like saying you can’t run a marathon because you’ve never run a marathon.
I’ve seen businesses with 15-year-old websites that have never had a single lead through them. Then they finally invest in a good one and, lo and behold, the leads start turning up.
A good website signals to Google, to AI search and to customers that you care about your marketing and about what you do. It looks professional. It doesn’t look like it’ll crumble when someone clicks a button in the navigation.
And everything else you do points at it. Social posts, ads, brochures. If the website is rubbish, all of that is sending people somewhere that lets you down. Trust me, I make websites for a living. Websites work. Bad ones don’t.
More on that in why is my website not getting enquiries?
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Read the full transcript
[sighs] I don't need a new website because my website doesn't bring me any leads anyway. Of course it doesn't bring you any leads because it's That's a bit like saying, "I can't run a marathon because I've never run a marathon, so I'll never be able to run a marathon." Or something like that. I've seen businesses with 15-year-old websites that have never had a single lead through their website, and when they finally decide to invest to get a good website, lo and behold, they start getting leads through it. And that's because all of a sudden they've got a website that signals to things like Google and AI search, let alone customers, that you actually care about your marketing, you actually care about what you do, you look professional, and the website looks like it isn't going to crumble when you click a button in the navigation. If you've never had any leads through your website, it isn't an excuse to think websites don't work.
Trust me, I make websites for a living. Websites work. If you have a really rubbish website, when you're doing anything, when you're making a social post and directing people to your website, when you're running ads and direct people to your website, got a brochure and you direct people to your website, if the website is people don't click it. That rhymed, didn't it?