- Video
Nobody can buy what they don't know exists
Marketing tells people you exist. Your website is where you send them. You need both.
▶Play the video: Nobody can buy what they don't know existsIf you can’t afford to spend any money on marketing, your business is going to die. Sorry.
Marketing is how people find out what you sell. No marketing, nobody knows about your business. Nobody knows what you do. And nobody can buy something they don’t know exists.
Then there’s your website. It’s the place you send people to buy, or to find out more about what you offer. Without one, there’s nowhere to point them.
But if you’re not marketing anywhere, nobody finds the website either. At which point you don’t really need one, and this whole video is moot. I argued myself into a bit of a circle there.
Here’s the way out of it. You need a website, and you need to be marketing your business. One without the other doesn’t sell anything.
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Read the full transcript
If you can't afford to spend money on your marketing for your business, your business will die. I'm sorry. Marketing is the way that you make people aware of the services and products that you offer. If you're not doing any marketing, no one will know about your business. And if no one knows about your business, no one will know what you do.
And if no one knows what you do, no one will be able to buy it. And in amongst all that, you have a little thing called a website. And if you don't have a website, there is no way to drive people to the location to buy whatever you sell or to find more information about the products or services you wish for people to know about. And then if you're not doing any marketing anywhere, no one will know about your website either. So really, you don't need a website in that point, and this whole video is moot, isn't it?
Hmm. Argued myself into a little bit of a circle then, didn't I? You need a website, and you need to be marketing your business. Yep.