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Nobody cares how many marathons you've run
Nobody cares how many marathons you've run. Not Google, and definitely not the bloke with a burst pipe at 7am.
▶Play the video: Nobody cares how many marathons you've runTake Joe the Plumber. When someone searches for him, Google and AI search care about a few things.
What he does. Does he fix toilets? Sinks? Complete house refits? How much he charges. If I ask Google or ChatGPT what Joe charges, the answer needs to come from his website. Whether he’s any good. Same again, it needs to be pulling from the website. And what he thinks about his industry, because Google cares about your opinions too.
What they don’t care about. Your office dog. Your quirky job title. The number of websites calling someone a ninja when the business has nothing to do with ninjas is ridiculous. And my favourite, how many marathons you’ve run. Google and AI search don’t care about your fitness levels.
So put what you do, what it costs and some proof you’re any good on your website. That’s what people search for, and it’s what ChatGPT reads when someone asks it who to call. Delete the marathon bit. Sorry.
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Read the full transcript
Here's what Google and AI search actually care about. So, when somebody's searching for Joe the Plumber online, they care about number one, what you actually do. What services does Joe the Plumber offer? Does he fix bogs? Does he fix sinks?
Does he do complete refits of houses? Number two, Google cares about how much Joe the Plumber charges. So, when I Google, "How much does Joe the Plumber charge?" I want to find that information out whether I look in ChatGPT or Google. Number three, it cares about if you're any good. So, when I search, "Is Joe the Plumber any good?" I want to find that information out and it needs to be pulling from your website.
Google cares about what you think. So, Google also cares about what your industry opinions are. So, I don't know, does Joe the Plumber care that Balcox are moving towards F-Cox? I don't know why I focused on Cox, but I did. Let's move on.
Now, what Google definitely doesn't care about is number one, your office dog. Remove the office dog. No one gives about your office dog. Number two, Google really doesn't care about your quirky business title. The amount of times I've seen the word ninja on websites on websites got nothing to do with ninjas is actually quite ridiculous.
And finally, number three, my personal favorite, how many marathons you have run. Google and AI search don't care about your fitness levels or how many marathons you've run. So, remove it from your website, yeah?