- Video
Nobody cares who you are, only what you can do for them.
Some famous marketing dude said it. George Washington, probably. That's who most quotes get attributed to.
▶Play the video: Nobody cares who you are, only what you can do for them.“Nobody cares who you are, they only care what you can do for them.” Some famous marketing person said that. George Washington, probably. Most quotes get attributed to him.
Then it’s on to the whiteboard. How we provide a synergistic relationship with you. Or is it delivering? Delivering sounds better. More synergistic.
That’s the trap. Businesses spend ages on their name and on finding a fancy way to word what they do. Nobody cares about any of it.
What people care about is what you can do for them. How you make their life better. How you save them time. How you stop them wasting time. And, most importantly, how you save them money.
So when you write your website, start there. Not with providing or delivering anything synergistic. With what’s better for the customer once they’ve hired you. How to write a homepage headline has more on putting that first.
Want us to look at your website?
Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.
Read the full transcript
no one cares who you are they only care what you can do for them some famous marketing dude said that one George Washington or something like that that's who most quotes get attributed to isn't it how we provide a synergistic relationship with you as a us as a or you or Ros it I'll write that on the board as well the point that I'm getting at is that nobody cares less about who you are what your business name is and what fancy way you can word what you do nobody cares about any of that what people really care about is what you can do for them how you can make their lives better how you can save them time how you can stop them from wasting time how you can all importantly save them money but nobody and I mean nobody cares about this providing is that the best word maybe delivering is better it sounds better doesn't it sounds more synergistic