- Video
Nobody reads your ChatGPT LinkedIn post
Video brought in nearly £200k. So naturally I stopped doing it. That changes now.
▶Play the video: Nobody reads your ChatGPT LinkedIn postOver the last two years, posting video online has brought nearly £200,000 into my agency. So I did the obvious, sensible thing. I got lazy and stopped. For six months I basically abandoned the only marketing I’ve ever done that worked. Not clever.
So here’s the plan. Daily opinion videos on X, Facebook, Instagram, TikTok, LinkedIn and YouTube. Post to as many places as possible, as often as possible, and see quickly what people actually care about. When something pops off, as the kids say, it becomes a long-form YouTube video, every week or two. And occasionally something completely daft, because the internet still needs that.
The timing matters. It’s harder than ever to get anyone to read an email, let alone a LinkedIn post ChatGPT wrote for you in five minutes. Video is the one thing that’s worked for me, so that’s what I’m doing.
You’re about to see a lot of my face. I insincerely apologise.
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Read the full transcript
Over the last 2 years, posting video online has brought nearly 200 grand into my agency. So, with that information in mind, I did the obvious sensible thing. I got lazy. I stopped posting those videos, and I basically abandoned the only method of marketing that I've ever done and that ever worked, which in hindsight is obviously stupid. So, that changes from today.
I've decided that I'm going to attack video from quite a few different angles. First of all, I'm going to be posting daily videos like this one to X, to Facebook, to Instagram, to TikTok, to LinkedIn, and YouTube. Now, the idea behind that's pretty simple. If I post to as many places as possible as frequently as possible, I get to see as quickly as possible what people give a about what I say. And now, from there, when I see something pop off, as the kids say, I just take that idea and turn it into a long-form YouTube video.
And then, obviously, I'll still occasionally make something completely daft, because that's what the internet still needs. But, video has basically been my entire marketing strategy for the last 2 years, and I've essentially completely ignored it for the last 6 months. And right now, that's quite important, because it's harder than ever to get people to even read an email, let alone read your shitty LinkedIn post that ChatGPT wrote for you in 5 minutes. So, unfortunately for you, I am very, very back. This bit.
See you in a bit.