- Video
Running ads to your website? Fix this thing first
The simplest marketing funnel there is. Ad, website, sale. Money. And the one bit in the middle that breaks it.
▶Play the video: Running ads to your website? Fix this thing firstThe purpose of a good website is simple. It’s to make money. You already knew that. The better question is how.
So I drew a very simple marketing funnel. At the bottom is the sale, which is money. At the top is a marketing activity, an ad for this example. Somebody sees the ad, then buys. Except there’s always something in the middle now, and it’s usually your website.
Ad, website, sale. Sounds lovely. The problem is the bit in the middle.
If your website loads slowly, performs badly or makes people want to be sick when they see it, nobody gets through to the sale. It doesn’t matter how much you spend on ads. You’ll be pouring money down the drain, because the website won’t convince anybody to buy.
Improve the website first, then spend on the ads. If you’re already getting the traffic and nothing comes of it, this is where I’d look.
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Read the full transcript
the purpose of a good website is simple it's to make money but you you little Scamp you already know that don't you so the bigger question becomes this how do you make money from your website I'm going to tell you let me show you a very simple marketing funnel it's not written here yet but it's going to be in a second at the bottom of this funnel we have sale this is money money at the top of your funnel you have a marketing activity let's just choose ad for the purpose of this you drive somebody from an ad through to a sale which equals money money money money that's it money but to get somebody from ad through to sale there has to be something in the middle these days it's usually a website tiny little e there on the website I don't know what that says about me probably something so now with the website in the middle the sale goes from somebody sees an ad they go through to your website then they go through to make a sale all sounds lovely that doesn't it but there's always an issue with this one isn't there what if it's a website in the middle if you're driving people from ad through to website but the website is poor performing loads really slowly makes people throw up when they see it they never get through to the sale at the bottom no matter how much you spend on ads you'll be pissing it up against the wall because the website won't convince anybody to purchase because it is so improve your website and then improve your sales simple isn't it I don't know how I do it it's so simple when I break it down