- Video
Stop chasing website traffic
You can have 10,000 visitors a month and not a single enquiry. That isn't a working website.
▶Play the video: Stop chasing website trafficYour website has one job, and I’ll argue with anybody who says different. It should turn the right strangers into the right enquiries, and make them trust you enough to pick you over the other lot. Enquiries and trust. That’s it.
It isn’t about traffic. Somebody has probably already sold you on traffic, so I’ll say it again. Your website’s success is not about traffic.
You can have 10,000 people a month landing on your website. If not one of them picks up the phone and asks to work with you, that’s not a working website. That’s a busy waiting room where nobody ever books an appointment.
So when I ask whether your website is doing its job, I’m not asking how many people visited. Nobody cares how many people visited, and you shouldn’t either. I’m asking whether any of them turned into a customer.
If the answer is no, start here.
Want us to look at your website?
Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.
Read the full transcript
Your website generally has one job, and I would argue anybody that says different. It should turn the right strangers into the right inquiries and make them trust you enough to pick you over the other lot of out there. That's it, inquiries and trust. It's not about traffic. We're not going to get ate up in that today.
And I'll say that again because somebody else has already sold you on traffic. Your website success is not about traffic. Trust me. You can have 10,000 people a month landing on your website, but if not a single one of them picks up the phone and asks you to work with them, then that's not a working website. That's just a busy waiting room where nobody ever bothers to book a meeting.
So, when I say to you, is your website doing its job? I'm not necessarily asking how many people visited the website because nobody cares about how many people visited your website, and you shouldn't either. What I am asking is did any of those people who visited your website turn into a customer?