SCORE000000
← All videos
  • Video

The one thing I'd tell you to use AI for

Not to build your website. To work out what you want from one.

Play the video: The one thing I'd tell you to use AI for

Here’s a use for AI I’ve got no argument with. Before you come to somebody like me and pay a lot of money for a website, use it to work out what you actually want.

Tell it you’re thinking about a new website for your company, you’re not sure what to include and you’re not sure what to change. Ask it to look at your current site and make you a wireframe, or even a rough design.

Not to build. Just to get what’s in your head onto a page.

Then take that to an agency. A good one will interpret it and turn it into something new and unique that’s designed and built properly. Bring it to me and we’ve skipped three meetings. You’ve written yourself a brief and you didn’t even know you were doing it.

If you’re still picking who to take it to, here’s how to choose a web design agency.

Want us to look at your website?

Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.

Read the full transcript

The other thing I'm seeing, which is more genuine, is people using AI to wireframe websites or come up with ideas or get a clearer picture of what they want from a website before they come to somebody like me to pay a lot of money for one. And I think that's a really legitimate way to use AI. You can prompt AI all day long to say, "Look, I'm thinking about designing a new website for my company. I'm not sure what elements to include. I'm not sure what I want to change.

Go analyze my current website and make me a wireframe or even a design for a website, a new website." The result that comes back can then be passed to an agency. And that agency can help you interpret that into a unique and new website that's definitely going to be designed and built properly.

Phone gone quiet?

Tell us what’s going on. We’ll tell you straight whether a new website fixes it and what it’ll cost. If it won’t fix it, we’ll say that too.