Every guru screams pick a niche, choose an industry, own that space. If we’d listened, COVID would have finished us.
When I started out, everyone gave me the same advice. Pick an industry and own it.
Then whole industries went overnight. Hospitality, events, travel. An agency that had niched into any one of those went with them.
So we niched on the service instead. We do websites. That’s all we do. It doesn’t matter whether you’re a glass manufacturer, a group of colleges or a hotel group with nine brands, everybody needs a website that works properly.
Depth in what you do, spread across who you do it for. That’s held up for sixteen years.
There is also a man dressed as ketchup in this one, and I stand by it.