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This is what your website should do

People come to your website for one reason. Information. Not to find out what your dog is called.

Play the video: This is what your website should do

Here are some stats. Years in business. Contracts won. Yada yada yada. Our philosophy on how we work with clients. Excellent customer service. We treat everybody the same. We’re honest.

But what do you do?

The most important thing your website does is tell people what you do. What you do, how you do it, where you do it and how much it costs. That’s the point of a website.

People don’t read websites. They scan them. They’re coming for one reason only, and it’s information. It’s not rocket science.

They’re not coming to find out what your dog is called, your philosophy on customer service, or to look at several photos of your massive office. Nobody cares how big your office is. Only you do, and that’s why it’s on your website.

Tell them what you do and what it costs. If your website doesn’t do that, you might as well delete it. Here’s what should go on a homepage.

Want us to look at your website?

Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.

Read the full transcript

here's some stats number of years that you're in business uh how many contracts You've Won yada yada yada but what do you do is the philosophy on how they work with clients excellent customer service we treat everybody the same we're honest but what do you do I think I broke the table the most important thing that your website does is to tell people what you do it should say what you do how you do it where you do it how much it costs all those good things that's the point of a website people don't read websites they scam them people are coming to your website for one reason only information information information it's not rocket science no it's actually information I tell you what they're not coming for to find out what your dog is called your philosophy on customer service or for multiple photos of your massive office because nobody gives a how big your office is only you do and that's why it's on your website this is what your website needs to do tell them what you do thought you wrong and what it costs that's it if your website doesn't do that just delete it

Phone gone quiet?

Tell us what’s going on. We’ll tell you straight whether a new website fixes it and what it’ll cost. If it won’t fix it, we’ll say that too.