- Video
This is why your website isn’t working
Two websites that look identical. One cost £30,000, one cost £8,000. One makes money. Explained with chocolate bars.
▶Play the video: This is why your website isn’t workingNobody looking at your website and no leads from it? You might as well delete it. I’ll elaborate.
Here are two websites. One cost £30,000, the other £8,000. They look identical. One of them is generating leads and money and is worth paying for. The other should be deleted.
The difference is explained with chocolate bars. It’s tenuous, I know, but it was a Sunday night and it’s all I had.
A good conversion rate for most websites is 2 to 3%. If 100 people look at your website each month, that’s about two people getting in touch. Not much to work with. Get that to 1,000 people and it’s 20 enquiries a month. Get it to 10,000 and it’s 200. My chocolate bar maths isn’t perfect. I could only find seven in a hurry. I’m not Tesco.
The point stands. The more people who see your website, the more get in touch, and the more bites of the chocolate bar you get. If nobody’s looking at it, it can’t work, however much it cost.
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Read the full transcript
Is nobody looking at your website, getting no leads whatsoever from it? Well, you might as well just delete it then. Oh, yeah. Okay, I'll elaborate. Here we've got two websites.
This one costs £30,000 and this one cost £8,000. To look at these two websites, well, they look identical. But this one here, this one's generating money. It's generating leads and it's a worthwhile endeavor for the company to be paying for. This one is a piece of and it should be deleted.
But why is this one doing better? It's because of chocolate bars. Yes, I know it's tenuous, but it's a visual metaphor. All right, and it's all I've got to work with. It's a Sunday night.
A good conversion rate for most websites is 2 to 3%. Let's do some maths. I know nothing ever exciting came from that phrase, but we're going to do it anyway. So, you're getting a 100red people looking at your website every month, which leads to two people getting in touch with you. That means that there's only potential for two people to get in touch, and that is quite difficult.
Look, I know my maths is wrong here, but I could only get seven chocolate bars in a hurry. I'm not Tesco. If you can increase those 100 people to 1,000 people, you are now getting 20 people getting in touch, turning into leads, turning into money each month. But it continues. If you can increase those people to 10,000 per month, that means you're getting 200 people each month, looking at your website, converting to a lead, and most importantly, turning to cash or that's why I'm wearing this.
So, all we really need to do is work out how to get more people to look at our website to increase the chance of those chocolate bars getting eaten or those people or whatever the metaphor was meant to be. Because the more people that see your website, the more people get in touch, the more bites of the cherry or the chocolate bar that you get, the more money you make. And if nobody's looking at your website, well, just delete the thing.