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Website getting zero leads? This might be why

Five questions about why your website gets no leads. Five outfits, including a Mona Lisa costume. Don't ask.

Play the video: Website getting zero leads? This might be why

Five questions if your website is getting zero leads. I wore a different outfit for each one.

Is your analytics even working? I’ve checked one thing and found Google Analytics wasn’t set up properly. You were getting leads, you just didn’t know.

How much traffic are you getting? An average conversion rate is about 1 to 3%. At 1%, 100 visitors gets you one lead, and that’s if they’re good visitors. Zero leads usually means not enough traffic.

What did you spend? At £500 to £3,000, it’s fair to assume somebody bought a $50 WordPress theme and put it on poor hosting. At £6,000 plus, you’re in the region of a good website. Crude, but true. Here’s what websites cost.

What’s your PageSpeed score? Under 90 and something probably needs fixing. How to read it.

How much AI slop is on it? Three clients rammed their websites with it, and all three got stuck in Google purgatory. Get a copywriter.

Want us to look at your website?

Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.

Read the full transcript

Are you currently sat there wondering why your website is getting zero leads? We're going to fix that. Let me ask you some questions. And for shits and giggles, I'm going to wear a different outfit for each of the five questions. Are you being a bit of a clown and is your analytics even working?

Can't believe I'm doing this. I ask them one thing. We check one thing and then there we go. It's Google Analytics. It wasn't set up properly.

Then that's probably the reason why you're getting no leads because you actually are getting leads, but you didn't know about it because Google Analytics isn't set up. Next outfit. How much traffic is your website getting? An average website's conversion rate is about 1 to 3%. But let's just keep it simple with 1% for this video.

So, if you're only getting 100 visitors, you're only getting one lead. And that's assuming those 100 people are quite good. The reason why you're getting zero leads is probably because you haven't got enough traffic. Therefore, you need to increase it. Right.

The next question is, what did you even spend on this thing? I don't know why I'm still doing these videos, to be honest. If you spent500 to £3,000 on your recent website, it's fair to assume that somebody's probably purchased a $50 WordPress theme and slapped it on some shite web hosting somewhere. Therefore, it's not going to be a very good website. If you paid £6,000 plus for your website, we might be in the region of being able to get a good website and therefore making leads.

And this falling off my face. If you aren't getting leads, you probably didn't pay enough money for your website. It's crude, but it's true. Next outfit. Question four.

What's your page speed score? I just put this outfit on sideways and wore it as a cape. If you punch your website into Google Page Speed Insights and it's lower than 90, then you've probably got a rubbish website and it needs something fixing on it. You might be getting no leads because your website is performing terribly. So, go use that tool and let's move on to the next question.

Final question. How much AI shight have you stuffed into your website? Yeah, I'm wearing a Mona Lisa costume. Don't at me. I've had three clients now that have rammed their website full of AI generated slop and it's had the same result on all three.

they've got stuck in Google search rankings and stuck in Google purgatory for the rest of the time that the website existed. So, I do recommend that you don't stick your website full of ChatGPT generated nonsense. Go to a professional copywriter to write them for you because your website is not an oil painting and it's full of AI slop. Depending on your answers, you've got some homework to go and do, potentially lots of homework. And if you get to the end of that homework and you're still thinking, "Well, I don't know what to do." Give me a call.

Go to my website, Genius Division, and book a 30-minute call with me, and I'll help you through it.

Phone gone quiet?

Tell us what’s going on. We’ll tell you straight whether a new website fixes it and what it’ll cost. If it won’t fix it, we’ll say that too.