- Video
We’ve rebranded.
We locked ourselves in a room for 14 days with the Oasis back catalogue and one tambourine. We came out changed.
▶Play the video: We’ve rebranded.Genius Division was fine. It was safe. But was it biblical? No. So we did what every good creative agency does. We locked ourselves in a room for 14 days with the entire Oasis back catalogue and one tambourine, and came out as Genoasis Division.
People said you can’t just mash Genius and Oasis together and expect to get away with it. I said watch me. Look what Oasis did. Nobody told Noel and Liam not to use dynamic pricing and charge up to £700 for an £80 ticket.
This isn’t just a name change. It isn’t a cheap trick to jump on the Oasis bandwagon, just like Oasis are doing. This is brand activation. Modern marketing 101.
We’re not changing the name. I don’t even like Oasis.
Which is the point. A mashed-up name and a launch video don’t change anything about the work. If you don’t want to look back in anger at your website any more, the fix is the website, not the logo.
Want us to look at your website?
Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.
Read the full transcript
Look, the name Genius Division, it's fine. It's safe. But was it biblical? No, it wasn't. We needed something louder.
We needed something more Gallagher. And I think we found it. And we did what every good creative agency does. We locked ourselves in a room for 14 days with only endless back catalogs of Oasis information. And also, one tambourine.
As the famous phrase goes, one tambourine is enough. Two is a tubarine. And there's no such thing as a tubarine. After that 14-day binge of Oasis material, we emerged changed. So, I'm incredibly excited to announce that we are now Supersonic and we are called that what bit we meant to say today.
Gen Oasis Division. People said to me, you can't just mash Genius and Oasis together and expect to get away with it. And I said, watch me. So what we did is we took Oasis and in front of it we put Jenny because our name is Genius and it's a bit like Oasis at least the end of it. I said we need to be inspired by Oasis.
Look what they did. Nobody in the world told Nol and Liam not to sell their gig tickets on dynamic pricing and charge people up to £700 for a 80 quid ticket. I did a mashup genuasis. Genoasis. That's what we came up with.
Brilliant. Is it? I know. I don't know how I come up with these ones. It's like I do it for a job or something.
This isn't just a name change. This isn't just a cheap trick to jump on the bandwagon of an Oasis just like Oasis are doing. This is brand activation. This is modern marketing 101. It isn't playing hits from the '9s when all the rest of your 2000 stuff was rubbish.
Genoasis Division. Don't look back in anger because this is the future. You've probably realized by now that we're not going to change his name to Genoasis Division. In fact, hate Oasis. So, if you don't want to look back in anger at your website any longer and you finally want a Wonder Wall website, go over to geniusvivision.com, not Genius Division.com, and I'll be over there with a bucket of champagne supernova.
I think that's enough Oasis puns now, ain't it?