- Video
What are your website images saying about you?
Every image on your website should have a job. Most of them are just filling space.
▶Play the video: What are your website images saying about you?The old Rucklidge Law website was full of generic stock photos. Pictures that could belong to literally any business. Nothing in them said what Rucklidge Law does or why you should care. That’s 2015 thinking. There’s a space, so fill it with a stock photo.
On the new site, every image has a job. The actual team. Genuine results. They aren’t decoration, they’re proof. The old images just said “we exist”. Maybe.
Stock photos with people in them do worse than nothing. Everybody can spot one, and everybody knows that person doesn’t work for you. So a visitor starts wondering what you’re hiding.
People judge your business within three to five seconds of landing on your website. Three to five seconds. In that time your images either build trust or they don’t. A photo of the people who actually deliver the results does. A stranger from a photo library doesn’t. There’s more in should you use stock photos?
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Read the full transcript
So, let's start by talking about images, because this is where most businesses get their website completely ass-backwards. If you look at this old Rucklidge Law website, it was full of generic stock photos, pictures that could be for literally any business that you chose. There's nothing in any of these photos that says what Rucklidge Law actually does or why you should give a This here is 2015 thinking. This is what people used to do on websites. We have a space to fill, therefore we'd fill it with a stock photo.
Modern websites, every single image on your website has to do a job. Look at this page here. We're showing the actual team of Rucklidge Law. We're showing genuine results. These images are not decoration, they're actual proof.
And I said actual actually a lot of times then, actually. Can you see the difference here between the old site and the new site? Most business websites are making this crucial mistake of having images on their website that just fill space. The old images on the old Rucklidge Law website did exactly that. They just said, "We exist." Maybe.
Because every time you use a stock photo on your website with people in it, it leaves potential customers wondering what you're actually hiding. And do these people actually work for this business? They obviously don't, because everybody can detect a stock photo. And they know that that person in that stock photo that you've used doesn't work for your business. The new images on the new Rucklidge Law website, we are the people that deliver the results.
And the reason this is important is because most people are judging your business when they land on your website and then making a decision within three to five seconds. That bears repeating. Three to five seconds. That isn't a long time. The images on your website in that time are either going to build trust in those three seconds, or they're not going to.