Why I talk about websites in a ketchup costume

On a panel at Bradford Digital, the question was how you make websites interesting. You can’t. So I started recording videos about a boring topic and put a ketchup costume on. Then wigs. Then giant props. Then a music video. Now a horror movie trailer.

The costume is just a way to get people to stop scrolling. Once they’ve stopped, I talk seriously about what I do, with the wig still on.

Most of us work in dull industries, so we assume we can’t make content about them. I work in an industry duller than a grey man wearing a t-shirt that says dull, with dull written on his forehead.

The subject doesn’t have to be exciting. The video just has to give people a reason to stop for long enough to hear the useful bit. If I can do it with websites, you can do it with whatever you sell.